The client

Elis is an international multi-service provider, offering workwear, hygiene and facility services solutions. A global brand, they employ more than 45,000 professionals, across 28 countries and provide their services to more than 240,000 businesses ranging from SMEs to national corporations.

The problem to be solved

In October 2018, Cite were tasked to deliver a key business objective: Increase their brand presence in the UK market and generate new business leads for the sales team. This was made more challenging by the fact Elis were formally Berendsen, and hence not that well known in the UK market.

How we helped

  • Digital campaigns
  • Data analysis and reporting
  • Social media advertising
  • PPC and Search
  • Content audit
  • Animation

Campaign strategy

王者体育直播Elis wanted to target a range of different sectors and scale of organisations in the UK. We recommended a digital marketing strategy that was surgical in its approach. A plan was agreed that focussed around a series of fully integrated campaigns, with advertising at its core.

We set up a series of campaign specific landing pages. Content and imagery was tailored for each individual audience – including beauty salons and spas, bars and restaurants and national food manufacturers.

elis landing pages showcased

Integrated digital marketing

王者体育直播Building targeting landing pages was one thing but driving traffic to them was another. With GDPR and the difficulty of finding accurate industry data for email marketing, we instead focussed on advertising and used various channels/methods including LinkedIn, Facebook, PPC, remarketing and display. LinkedIn gave us the option to precision target – building a series of prospects, while PPC allowed us to reach a wider audience actively looking for the service Elis offered.

Elis – integrated digital strategy

Building dynamic PPC Campaigns

王者体育直播We’ve continued to monitor and optimise the campaigns post-launch to ensure performance is maximised. With PPC in particular, we’ve tested multiple ads formats along with dynamic keyword insertion. Each ad group targeted a new segment and audience, resulting in a series of high value leads for Elis.

Building dynamic PPC Campaigns

Each PPC campaign was then supplemented with remarketing to increase effectiveness. The remarketing banners mirrored the respective campaigns’ creative and encouraged non convertors back to the relevant landing page.

Client feedback

“When we first approached Cite, we knew what we wanted to achieve but weren’t too sure how to get there. They were able to provide us with clear strategic direction and the results we achieved have well surpassed our expectations. A great team and agency to work with.”

王者体育直播Susie Wells, Elis Marketing Campaign Manager

Elis

Results

133%
Campaigns ROI
36,000+
Landing page views
324
Conversions (forms) – Nov 2019

Raising brand awareness with video

For Christmas 2019, we were commissioned to create a lighthearted, festive animation for Elis. The video was conceived to work for multiple audiences – customers, prospects and internal staff – and promoted via targeted email campaigns.

Read our blog for more details

“We are all delighted with the video, we have received such positive feedback across the board; laundries, sales, management, customers and even other countries. It’s amazing how far something a little different can get you, especially when you throw in some humour. Another effortless execution from your guys, well managed, great development and control of the brief, and delivered on a tight time frame-a huge thank you.”

Susie Wells, Marketing Campaign Manager

Elis